Dubai Public Parks

CIVIC PARKS / DESTINATION IDENTITY AND WAYFINDING

We created Hadayeq Dubai so people could recognise a shared public park destination while still finding the individual place they came to use.

Dubai Public Parks brought together locations known through Dubai Municipality and individual park names. Tango Media Innovation, the agency that commissioned the work, needed an identity that could welcome residents, families, visitors, and active communities while helping people understand that each location belonged to a larger public destination.

Hadayeq Dubai streetlight banners installed along a park road.

Hadayeq Dubai branded paper cup held against a park landscape.

Accessibility, people and nature pictograms from the Dubai Public Parks identity system.

Construction grid for pictograms in the Dubai Public Parks identity system.

Challenge

The existing structure named locations but gave the network no public identity of its own. A municipal mark would have preserved administration, yet it would not have helped people see the parks as places for daily activity, family time, and community life. The work had to keep public authority visible while changing the invitation people received.

What we did

Working through Tango Media Innovation, we led the strategy and design direction for Hadayeq Dubai. The work defined a bilingual branded house, visual language, wayfinding principles, and sign design. Individual park names became descriptors under Hadayeq Dubai and Dubai Public Parks. A complete style guide gave specialist suppliers the rules for gates, signs, and installations.

Why it mattered

The key decision was to make the destination and the location legible at the same time. Hadayeq Dubai gave the full park network a name and visual presence. The individual descriptor kept each park findable. That structure turned wayfinding into part of the public offer, rather than a separate layer added after the identity was complete.

The style guide informed physical entrance gates, signage, and installations produced by specialist suppliers. Archive material records bilingual entrance structures, public signs, and the relationship between Hadayeq Dubai, Dubai Public Parks, and individual locations. The case does not claim visitor, awareness, satisfaction, or complete rollout results.

Full Project Story